Gail Goodman

Interview with Gail Goodman

Featuring Gail Goodman - October 24, 2007

What's it like to go public? Gail's company just had their IPO and she begins her visit with Jim talking about that process. They go on to talk about recent research on how small businesses feel about their prospects for the holiday season.

Category: Communicating

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Gail Goodman joins Jim Blasingame to discuss the Constant Contact Toolkit, an online marketing platform that makes it easy for small businesses to communicate with customers across multiple marketing channels.
Gail Goodman joins Jim Blasingame to explain that relevance is in the eye of your customers and that small business owners must go to where their customers are.
Gail Goodman joins Jim Blasingame to explain that a vast majority of small businesses - 82%- are using multi-channel marketing, plus how the last 5 years have shown dramatic changes int he way businesses communicate with customers.
Online platforms are moving to local and mobile. Gail Goodman joins Jim Blasingame to predict the future of online platform is local and mobile and why you need a mobile strategy to stay relevant.
Technology has created broader connection platforms. Gail Goodman joins Jim Blasingame to discuss why customers want to connect online and the power of leveraging customer communities.