Gail Goodman

Interviews with Gail Goodman RSS Feed

Gail Goodman joins Jim Blasingame to explain that a vast majority of small businesses - 82%- are using multi-channel marketing, plus how the last 5 years have shown dramatic changes int he way businesses communicate with customers.
Gail Goodman joins Jim Blasingame to explain that relevance is in the eye of your customers and that small business owners must go to where their customers are.
Gail Goodman joins Jim Blasingame to discuss the Constant Contact Toolkit, an online marketing platform that makes it easy for small businesses to communicate with customers across multiple marketing channels.
Online marketing should only change where you are, not who you are. Gail Goodman joins Jim Blasingame to reveal how to make online connections by asking for people to follow you and be relevant to them.
Technology has created broader connection platforms. Gail Goodman joins Jim Blasingame to discuss why customers want to connect online and the power of leveraging customer communities.
Online platforms are moving to local and mobile. Gail Goodman joins Jim Blasingame to predict the future of online platform is local and mobile and why you need a mobile strategy to stay relevant.
What is the attitude of small businesses right now? Gail Goodman joins Jim Blasingame to report on a recent Constant Contact survey which indicates general optimism about the future, but challenges in sales volume and finding new customers.
How are you connecting with customers online? Gail Goodman joins Jim Blasingame to reveal what small business owners reported about their social media marketing activity in a Constant Contact survey.
What will social media look like in three years? Gail Goodman joins Jim Blasingame to talk about the different ways that social media will evolve and become less of a sensation and more of a tool for business.
What did small businesses report in the Constant Contact 2010 SMB Outlook Survey? Gail Goodman joins Jim Blasingame with a report on the results of Constant Contact's recent small and medium business outlook survey, including how these companies feel about the recovery and using social media.