Bill Schley

What's preventing you from being an entrepreneur?

Want to be an entrepreneur? What's stopping you? Bill Schley joins Jim Blasingame to help you follow your entrepreneurial dreams, including how to have a productive relationship with fear, failure and the fear of failure.

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Bill Schley joins Jim Blasingame to reveal that until you can really differentiate your brand from others in the mind of customers, you don’t have a brand that will deliver consistently.
Bill Schley joins Jim Blasingame to reveal the fact that there is nothing new about how to create and execute a brand and a brand message. It’s still about the human requirement of trust.
Bill Schley joins Jim Blasingame to reveal why you need to know that a tag line says something that differentiates you from others, while a slogan could be used by anyone.
Bill Schley joins Jim Blasingame to reveal that the fundamentals of getting your brand message out to consumers haven’t changed, only the delivery system has, and that you must make your brand stand out with specific messaging.
Bill Schley joins Jim Blasingame to reveal that there are three “Ws” that define your brand, including, what is it, why do I need it and why should I buy it from you.