Arun Gopalakrishnan

Do you know how your customers have been and are behaving?

Arun Gopalakrishnan joins Jim Blasingame to reveal that 21st-century customer data should be focused more on what they’ve been doing than who they are.

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Arun Gopalakrishnan joins Jim Blasingame to reveal that 21st-century customer data should be focused more on their buying habits than their generation, income, location, etc.