Adrian C. Ott

How the generations define leadership qualities differently

Adrian Ott joins Jim Blasingame to report on a survey she conducted that reveals the four current generations in the marketplace have different views of how to define the best leadership traits.

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Adrian Ott joins Jim Blasingame to reveal that your market research plan could begin as simply as using college marketing interns to help you as part of their major requirements.
Adrian Ott joins Jim Blasingame to reveal some of the ways to make sure you get the most for your market research investment, including making sure you provide accurate specifications to the researchers.
Adrian Ott joins Jim Blasingame to point out that too many small businesses fall into the classic market research pitfall of doing NOTHING on the way to becoming irrelevant.
Adrian Ott joins Jim Blasingame to report on a recent survey she conducted that included a response that shows more young people prefer to work at a small firm than a big business.
Adrian Ott joins Jim Blasingame to report on a recent survey she conducted across four generations to see how they responded to questions about leadership in large companies and small businesses.