The key to licensing IP is in the legal documents and practices. Mary Cantando joins Jim Blasingame to reveal some of the key legal steps to take when licensing your intellectual property to others.
Are you loving up your customers? Mary Cantando joins Jim Blasingame to reveal the power of finding out what your customers love, how to find that information and how to use it
What if your customers loved you? Mary Cantando joins Jim Blasingame to reveal tips and best practices that you can do to cause customers to love you, including becoming a devoted customer of theirs by buying their stuff.
Are you using creative approaches to pricing to get more business? Mary Cantando joins Jim Blasingame to talk about how to apply the creative process to develop pricing strategies that are relevant to your customers, not just your plans.
How do you decide pricing of products and services? Mary Cantando joins Jim Blasingame to offer suggestions on how to make sure the pricing logic you use for products and services aligns with customer expectations as well as your own plans.
Price your products for relationships, not transactions. Mary Cantando joins Jim Blasingame to recommend a pricing strategy that will help you create long-term customer relationships, rather than just a transaction with customers.
What do you know about the Pareto Principle (80-20 Rule) in your business? Mary Cantando joins Jim Blasingame to talk about the opportunities and threats you find when you apply the Pareto Principle to your business activity.
Have you applied the Pareto Principle to your operating processes? Mary Cantando joins Jim Blasingame to reveal what you can learn by applying the Pareto Principle (80-20 Rule) to find strengths and weaknesses in your operation.
Does hiring your first employee say anything about your future success? Mary Cantando joins Jim Blasingame to suggest that hiring your first employee is the first step to telling yourself and the world you're serious about being a small business owner.
Do employees know how much production is required to pay their way? Mary Cantando joins Jim Blasingame to talk about the conversation to have with employees about their production as a way to justify their payroll and make money for the company.
