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Exponential Influence: Digital Habits That Engage Distracted Customers

Author: Adrian C. Ott

Digital Habits are powerful and different. They also create a unique competitive advantage for market leaders like Google.

Your customers are more distracted and less loyal than ever in today’s time-starved, always-connected economy. Digital Habits integrate human neuroscience with the latest technology to gain more traction throughout the customer journey.

This book provides fresh ideas for CMOs, customer experience, strategy, and digital marketing executives who seek to apply the latest marketing and technology approaches to win more business.