NFI Research Result: Social Networking for Business

Chuck Martin

Business leaders are not confident that their department or organization has an effective plan or strategy to deal with social networking.

No matter the title or the size of the company, the majority of business leaders have a low confidence level that their department and/or organization has a plan/strategy on how to effectively use social networking for business.

Sixty-six percent or senior executives and managers said they have a low level of confidence and 12 percent have a high level of confidence. Twenty-three percent were neutral.

More managers than top executives have a low confidence level in their business’ dealing with a social networking strategy, with 74 percent of managers having a low confidence level compared to 59 percent of executives.

By company size, more of those in large businesses have a low confidence level (73%) that their organization has a plan on how to effectively use social networking compared to those in small businesses (64%).

More of those in small businesses (14%) have a high level of confidence in their organization’s approach vs. those in large businesses (8%).

Of the businesspeople who use social networking, 77 percent use LinkedIn, 31 percent use Facebook, 25 percent use Blogs and 18 percent use Twitter.

An earlier study about social networking conducted by NFI Research showed similar results.

Thanks to all who participated in the survey.  Detailed Results follow:

When it comes to using social networking for business, what is your confidence level that your department and/or organization has a plan/strategy on how to effectively use it?

Extremely High  2.8%
Somewhat High 9.0%
Neutral            22.8%
Somewhat Low  32.4%
Extremely Low   33.1%

Of those who use social networking,which of the following services were used for BUSINESS purposes?

LinkedIn   77.3%
Facebook 30.9%
Blogs    24.5%
Twitter   18.2%
Wiki      18.2%
Plaxo    13.6%
MSN Windows Live Spaces 2.7%
MySpace  0.9%
Other    13.6%

NFI Research is a U.S.-based research firm that identifies and analyzes trends and attitudes in business and organizational management and Information Technology.  With about 2,000 executives and managers in 1,400 companies in 50 countries, the NFI Research’s invitation-only membership represents some of the world’s most renowned and innovative companies, including members from many of the Fortune 500.   A large number of the personally invited members hold titles of Chairman, Partner, CEO, CIO, CFO, President, Senior Vice President, Vice President, and Director.  If you have received these results, you are considered a participating member of our experience community.

Chuck Martin is CEO of NFI Research and author of SMARTS
Copyright 2009. All Rights Reserved. 

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