Chuck Martin

Chuck Martin

Chuck Martin is a New York Times business best-selling author, CEO of Mobile Future Institute and the Editor of the MediaPost mCommerce Daily, where he writes the daily MobileShopTalk column. Martin has been a leading pioneer in the digital interactive marketplace for more than a decade.

Martin’s latest book, MOBILE INFLUENCE: The New Power of the Consumer, illustrates the impact mobile is going to have and the future of the market. The Mobile Shopping Life Cycle involves six stages, each thriving with opportunities for marketers to engage with m-powered consumers and to influence their choices. Some of the most innovative leaders in the mobile field share their experiences and success stories as the best way to employ mobile influence is demonstrated.

THE THIRD SCREEN: Marketing to Your Customers in a World Gone Mobile, defines the implications, strategies, and tactics to thrive in business during the mobile revolution. The book links the technological developments to the behavioral changes that go hand-in-hand and reveals the unexpected aspects of the coming changes in mobile, preparing marketers and businesspeople for what lies just around the corner.

Martin is the author of numerous books, including The Smartphone Handbook, The Digital Estate, Net Future and Max-e-Marketing in the Net Future (co-author) and has appeared on CNN, CNBC, Fox, and ABC-TV’s News Now. He was the founding Publisher of Interactive Age, the first publication to launch in print and on the Web simultaneously and the associate publisher at Information Week, a magazine targeted to CIOs and information technology professionals.

Interviews with Chuck Martin»See allInterviews RSS Feed

Chuck Martin joins Jim Blasingame to reveal that, like all high tech, our security and privacy will increasingly be in play as we add more connected devices.
Chuck Martin joins Jim Blasingame to report on several of the advantages that can be achieved by linking our devices together and what that means for convenience.
Chuck Martin joins Jim Blasingame to reveal just how much electronic devices have been hooked to the Internet so they can send commandments.