The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.

Ken  Rutsky
Ken Rutsky joins Jim Blasingame to reveal that B2B selling has been turned upside-down and the customer has ruled you in or out before you know they exist.
Karen Cortell Reisman
Karen Cortell Reisman joins Jim Blasingame to reveal that the second five of the 10 most powerful words to remember as you go to market is: they know and trust. As in people they know and trust.
Karen Cortell Reisman
Karen Cortell Reisman joins Jim Blasingame to reveal the first five of the 10 most powerful words to remember as you’re putting your go-to-market philosophy and strategy together: People do business with people...
Alan See
Alan See joins Jim Blasingame to reveal the financial damage that accrues when you allow customers to become disengaged, not because they don’t like you, but because you allowed your business to become irrelevant.
Alan See
Alan See joins Jim Blasingame to report on new research that shows the efficiency and profitability of making sure you’re marketing is aligned with customer expectations.
Skip Miller
Skip Miller joins Jim Blasingame to reveal how to determine the position of a prospect’s journey of understanding as they make a purchase, and how to plug in at the right place to establish your relevance.
Skip Miller
Skip Miller joins Jim Blasingame to reveal that there are certain communication skills around how to ask questions the right way that will help you nurture prospects into customers in the way they prefer in The Age of the Customer.
Bob Negen
Bob Negen joins Jim Blasingame to remind small businesses, especially retailers, that “buy local” and Small Business Saturday will not save you from failing to meet the evolving expectations of 21st century customers.
Christopher Bishop
Chris Bishop joins Jim Blasingame to reveal how you can make your offering augmented reality ready, in order to educate customer visitors who are “just looking.”
Suzanne Paling
Suzanne Paling joins Jim Blasingame to reveal the nature of sales coaching as a way to influence future behavior, especially with regard to how the customer expects to buy.