Rick Mathieson

Digital methods to avoid email brand impersonators

Rick Mathieson joins Jim Blasingame to reveal how to use Dmarc and Bimi digital tools to help you avoid email brand impersonators and simultaneously improve your own digital marketing credentials.

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Rick Mathieson joins Jim Blasingame to report on the continued relevance of email marketing, and the criminal brand impersonators who use the email platform to confuse users, and how to avoid these attacks.
Rick Mathieson joins Jim Blasingame to reveal how the Mary Meeker Internet Trends reports the various areas of growth potential, especially with podcasts and geo-targeting advertising.
Rick Mathieson joins Jim Blasingame to report on the Mary Meeker 2019 Internet Trends report, which shows how various demographics are adjusting their usage across social media platforms.
Rick Mathieson joins Jim Blasingame to reveal that Google’s SEO parameters are changing rapidly, and three key areas are critical: brand signal, GDPR and the fact that Amazon is increasingly a search engine with their own SEO parameters.
Rick Mathieson joins Jim Blasingame to reveal how marketing metrics will change to the degree that in the future you won’t wonder what’s working and what isn’t, or what your next step should be.