Paul Goldner

Interview with Paul Goldner

Paul and Jim talk about a number of selling tips, tools, and fundamentals.

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Paul Goldner joins Jim Blasingame to reveal the reason too many small businesses fail is by not being devoted to the financial management of their operation.
Paul Goldner joins Jim Blasingame to reveal that customers are increasingly drawn to brands that are closest to where the value is delivered, which is good news for small business.
What's the difference between selling and sales negotiations? Paul joins Jim to explain why you need to be able to make the distinction.
Paul and Jim talk about the fundamentals of successful prospecting, including the importance of having the spirit necessary for prospecting, and understanding the prospecting process and prospecting tools.
Paul talks with Jim about the anatomy of cold calling, including how to conduct cold calls. They also discuss how to grow your business through cold calling as a strategy, and not as a result of poor planning, poor training, and/or desperation.