Gail Goodman

Interview with Gail Goodman

After talking about the process her company went through changing their name, Gail and Jim talk about how to collect custoomer and prospect contact information, how to build it into a resource you can use, and how to deploy that resource to get more business.

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Gail Goodman joins Jim Blasingame to discuss the Constant Contact Toolkit, an online marketing platform that makes it easy for small businesses to communicate with customers across multiple marketing channels.
Gail Goodman joins Jim Blasingame to explain that relevance is in the eye of your customers and that small business owners must go to where their customers are.
Gail Goodman joins Jim Blasingame to explain that a vast majority of small businesses - 82%- are using multi-channel marketing, plus how the last 5 years have shown dramatic changes int he way businesses communicate with customers.
Online platforms are moving to local and mobile. Gail Goodman joins Jim Blasingame to predict the future of online platform is local and mobile and why you need a mobile strategy to stay relevant.
Technology has created broader connection platforms. Gail Goodman joins Jim Blasingame to discuss why customers want to connect online and the power of leveraging customer communities.