Alan Maites

The convergence of technology and marketing

How technology is changing your marketing strategy. Alan Maites joins Jim Blasingame to talk about how the marketing effort of small businesses has to blend traditional marketing with new media technology.

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Alan Maites joins Jim Blasingame to talk about the power of e-commerce and why every small business must have it, at least to the degree that customers can shop on your website.
Alan Maites joins Jim Blasingame to talk about the difference between what to expect from traditional marketing with ads and the more deliberate and disciplined community building activity.
Alan Maites joins Jim Blasingame to reveal how to have a mix of marketing components that include traditional outbound with the more contemporary inbound practices.
Alan Maites joins Jim Blasingame to reveal how he rebranded, retooled and renamed his company by starting the process with his internal customers, the employees.
Alan Maites joins Jim Blasingame to reveal that changes in customer expectations was the key driver behind rebranding, retooling and renaming his company.