Tom Asacker

Interviews with Tom Asacker RSS Feed

Tom Asacker joins Jim Blasingame to reveal the power of trust as a deliverable and how to maximize your margins by capitalizing on how valuable customers believe trust in you is.
Tom Asacker joins Jim Blasingame to reveal how the way customers perceive and find brands has completely shifted due to the Internet, and what you need to know about that implication.
Tom Asacker joins Jim Blasingame to discuss how the impact of the Internet on how we approach customers has created unprecedented tasks and costs.
Tom Asacker joins Jim Blasingame to remind us that every customer is a gift for which we should always be grateful, and train our people to do the same. Why in God’s name is it still necessary to talk about this?
Tom Asacker joins Jim Blasingame to reveal that the only thing that differentiates a business from customers is how they’re made to feel about the experience, everything else is a commodity.
Tom Asacker joins Jim Blasingame to reveal that today customers are ruling you in or out based on how they feel about you – your relevance – before they know if you have value to them.
Tom Asacker joins Jim Blasingame to discuss the resistance or ignorance of businesses to adjust to the new paradigm of relevance being more compelling for customers than your value proposition.
Tom Asacker joins Jim Blasingame to propose that your destiny is a result of how you identify yourself, and if you don’t like the way you’re heading, change your story.
Tom Asacker joins Jim Blasingame to reveal that your identity is tied up in the story you’re telling yourself and the world, and why you should be careful if it’s becoming too comfortable.
Tom Asacker joins Jim Blasingame to discuss authenticity, and how this quality is rare, but more valuable, in our digital age.