Tom Asacker

Interviews with Tom Asacker RSS Feed

Tom and Jim talk about how to use the management failures of others as a clinic on what not to do. They move on to talk about the things you must do to differentiate your company in the 21st century cluttered marketplace.
Tom talks with Jim about three important questions your customers should be asking themselves when they see your brand in action.
Tom and Jim talk about how things have changed for marketing and sales people in the 21st century. Tom points out that it's not enough to build a brand today, you have to deliver on your brand promise.
Tom and Jim talk about some of the critical things small business owners have to think about for 21st century success, including how to shed some of that 20th century baggage that might be holding you back.
Tom joins Jim to get you to think about your marketing strategy in ways that only Tom can do. If your business isn't where you want it to be, this information could be what you need. <br></["br"]>
Tom joins Jim to continue their series on what small businesses can do to establish, grow and dominate with their brands.
Tom and Jim talk about how to make sure the conversation you're having in your head about how your small business attracts customers is compatible with the one your customers are having in their heads about what they want.
Tom has just returned from working with an international corporation in Europe where he is trying to help them develop a market strategy that works in the 21st century. He joins Jim to talk about his work with this company (which is not named) and what small businesses can learn from this experience.
Tom and Jim talk about how branding has changed for small businesses in the 21st century.
Tom and Jim discuss the most recent dynamics in the relationship between a small business and its customers with emphasis on the experience of doing business with you, rather than what is being purchased.