Catherine Kaputa

Interviews with Catherine Kaputa RSS Feed

Catherine Kaputa joins Jim Blasingame to reveal that branding is still important during a pandemic, and even though delivering your brand is more challenging now, when done right, a pandemic-sensitive message can have long-lasting impact.
Catherine Kaputa joins Jim Blasingame to reveal the power of making your brand message clear that you not only have an important story to tell about your business, but you’re also taking a safety and peace of mind leadership position.
Catherine Kaputa joins Jim Blasingame to reveal some of the key steps to take to get your business and your brand ready to restart, including an audit of your website and physical store, and staying in touch with customers even when they aren’t buying.
Catherine Kaputa joins Jim Blasingame to discuss some of the ways the post-pandemic marketplace will be different, and how to use the best branding techniques, including letting technology help you.
Catherine Kaputa joins Jim Blasingame to reveal some of the key steps to take to get your business and your brand ready to restart, including an audit of your website and physical store, and staying in touch with customers even when they aren’t buying.
Catherine Kaputa joins Jim Blasingame to discuss some of the ways the post-pandemic marketplace will be different, and how to use the best branding techniques, including letting technology help you.
Catherine Kaputa joins Jim Blasingame to reveal the increasing use of voice search by consumers and what your business has to do to be prepared for this huge shift in customer expectations.
Catherine Kaputa joins Jim Blasingame to reveal the power of influencers as a marketing strategy, and don’t forget to include your employees, but make sure they receive training on how to advocate on social media.
Catherine Kaputa joins Jim Blasingame to reveal why even brands that have a lot of money and hype, like We Work and Juul, behind them can’t survive if they have a bad business model and/or a defective product.
Catherine Kaputa joins Jim Blasingame to report on the Uber brand and business model as it disrupts the hidebound taxi industry around the world and deals with government impediments.