The coronavirus pandemic has contributed to redefining the value proposition by accelerating e-commerce expectations by five years. Is your business ready for the new Moment of Relevance?
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The Age of The Customer®
Advice, information and training in the field of economics, business operations and business management.
THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.
THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.
THE AGE OF THE CUSTOMER® brand of written publications has been painstakingly developed by Jim Blasingame outlining his beliefs regarding the new economy. Jim is currently working on a series of THE AGE OF THE CUSTOMER® brand books summarizing his research, writings, interviews, teaching, and coaching in the fields of small business economics and business operations. Please browse the following publications to learn more about Jim's unique way of looking at the marketplace.
As a small business owner, you’ve accrued a rare pandemic present arising from the increased velocity of the New Regular economy: Trust is now more valuable and more powerful than ever. And since s...
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Even when operating a business is fun, it usually isn’t funny, except when we're laughing at ourselves. But perhaps we can learn something from the simple truths that are foundational for all good ...
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As we pass through this mid-pandemic wormhole into whatever's next, marketplace paradigms will shift all around us. And, as we know, when a paradigm shifts everything goes back to zero. Are you pre...
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Small business customers - like the electorate - have evolving expectations. In the 21st century, politicians and businesses can fall in love with what they do, but not how they do it. Here's why.
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Instead of making New Year's resolutions that may not stick, why don't you cut your business some SLACC, a Strategic Look At Critical Components, which contain the three elements essential for effe...
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For a small business, being competitive is still essential. But in The Age of The Customer, relevance is a Customer’s prime expectation. Is your company ready?
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For most of the 20th century, Americans enjoyed what Jim Blasingame calls The Golden Age of Customer Service. Sadly, based on recent research, it appears we're in the Plastic Age.
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Successful professional salespeople are gold miners, and the gold they seek is in the heads of prospects. So, why do so many salespeople spend so much time running their mouths? Here are three tips...
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The new prime differentiator in today's marketplace isn't how competitive you are, but rather a customer's appraisal of a seller's relevancy. So, does this mean that sellers no longer have to be co...
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