The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

THE AGE OF THE CUSTOMER® brand of written publications has been painstakingly developed by Jim Blasingame outlining his beliefs regarding the new economy. Jim is currently working on a series of THE AGE OF THE CUSTOMER® brand books summarizing his research, writings, interviews, teaching, and coaching in the fields of small business economics and business operations. Please browse the following publications to learn more about Jim's unique way of looking at the marketplace.

Jim Blasingame
The Age of the Seller is succumbing to the Age of the Customer. Jim Blasingame explains the cause of this shift. » More
Jim Blasingame
Being successful with social media is as easy as falling off of a log – for individuals; for small businesses, not so much. Jim Blasingame tells you how the goals of these two groups are different. » More
Jim Blasingame
Today we're consumers of many kinds of online content, including streaming audio and video. Jim Blasingame tells you how to make that content authentic. » More
Jim Blasingame
As the Age of the Customer® becomes the marketplace norm, your customers are increasingly demanding more connection and support from you with online resources. Jim Blasingame discusses just how imp... » More
Jim Blasingame
Your small business is operating in a new age where customers rule. Jim Blasingame explains how this change took place. » More
Jim Blasingame
Do you have a website for your small business? We recently polled Small Business Advocate's website visitors asking the same thing. Here is what they had to say. » More
Jim Blasingame
Is your small business using mobile apps? You should be. Jim Blasingame explains why. » More
Jim Blasingame
The recent Small Business Advocate Poll asked: How much of your annual revenue comes from online sales? Jim Blasingame reveals and discusses the results. » More
Jim Blasingame
There is something that clearly sets humans apart from other fauna, sentience. Jim Blasingame discusses if we should deliver what customers want or sell commodities they need. » More
Jim Blasingame
The next few months of this economic cycle will be more like a marathon than a sprint because there are still many economic challenges left to be absorbed by the marketplace. Remember the fundament... » More