The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

THE AGE OF THE CUSTOMER® brand of written publications has been painstakingly developed by Jim Blasingame outlining his beliefs regarding the new economy. Jim is currently working on a series of THE AGE OF THE CUSTOMER® brand books summarizing his research, writings, interviews, teaching, and coaching in the fields of small business economics and business operations. Please browse the following publications to learn more about Jim's unique way of looking at the marketplace.

Jim Blasingame
Here is the 16th edition of my New Year predictions. » More
Jim Blasingame
Anyone who has contemplated forsaking the perceived, if not real, security of employment to start a small business has come face-to-face with the fear of failure. » More
Jim Blasingame
Some say I’m a scrooge – they might be right. But here are three exhibits in my defense: » More
Jim Blasingame
As the financial crisis was being resolved in December 2008 I heard someone say, “Wait ’til the startups get going – they’ll end this recession and crank up the economy again.” Of course, this maxi... » More
Jim Blasingame
English foxhunters once dragged a red herring in front of their hounds to distract them from the scent of the little furry guy. In time, this practice produced the metaphorical “red herring,” which... » More
Jim Blasingame
When describing what influences the behavior of individuals as they pursue their lives, you would likely include concepts associated with goals, plans, passion, desire, ego, personality, etc. » More
Jim Blasingame
For centuries, prolonged service at sea resulted in sailors contracting a malady called scurvy. Those so afflicted bruised easily, had joint pain, gum disease, tooth loss — you get the picture. » More
Jim Blasingame
Growing up on a farm provided many valuable lessons that have transferred beautifully to my life in the non-farming marketplace. Here are three of those timeless and universal lessons. » More
Jim Blasingame
A quarter century ago a list called “Rules For Being Human” really caught on. Without the benefit of the Internet, “The Rules” (there are ten) circulated around the globe. Unfortunately, the a... » More
Jim Blasingame
It was once the norm for a salesperson to interrupt a decision-maker’s day with a reasonable expectation of success. Indeed, for 10,000 years before the telephone, what we now refer to as “cold cal... » More