The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.

Jeff Zbar
Niches are powerful. Jeff Zbar joins Jim Blasingame to talk about the power of niches and how to find yours in an increasingly crowded marketplace.
Josh Costell
You can't sell today the way you did 10 years ago. Josh Costell joins Jim Blasingame to talk about how the Age of the Customer factors have changed the rules of business to business selling.
Jim Blasingame
Your customers are the co-owners of your brand message. Jim Blasingame introduces how your customers co-own your brand message through their ability to say "Nu-uh! online if your performance doesn't measure up to your message.
Rick Maurer
Are you still lying to yourself about your business? Rick Maurer joins Jim Blasingame to reveal what it sounds like when you lie to yourself about why you're not changing, and why those lies could turn into an epitaph.
Rick Maurer
Don't fall in love with how you do business. Rick Maurer joins Jim Blasingame to talk about the dangers of being in love with how you do business, which is not the same as loving what you do.
Rick Maurer
Is your business in a poor performance rut? Rick Maurer joins Jim Blasingame to reveal what it looks like when your business finds itself in a status quo that isn't working.
Chester Elton
How to have customers for life. Chester Elton joins Jim Blasingame to talk about creating business customers you can't run off by helping your customers help their customers.
Chester Elton
Serve customer on a new level by taking care of their most important people. Chester Elton joins Jim Blasingame to tell a story about how one company connected with him by taking care of his family, without being asked.
Paul M. Rand
Are you asking customers to recommend you online? Paul M. Rand joins Jim Blasingame to reveal tips and best practices on how to get customers to recommend you to their friends and online communities.
Paul M. Rand
The greatest thing a customer can do after they give you their money is to recommend you. Paul M. Rand joins Jim Blasingame to reveal why you should think of your social media strategy as a way to encourage and empower others to recommend you.