The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.

Ruth Sherman
Ruth Sherman joins Jim Blasingame to remind us that even though we’re increasingly employing digital communication tools, we’re all still analog humans with the same high touch requirements as when everything was analog.
Jim Blasingame
Jim Blasingame offers his thoughts on how to mount a defense of Main Street against giants like Amazon by developing a strategy that includes better technology and training your people to deliver high touch.
Jim Blasingame
Jim Blasingame reveals that the only way small business retailers can defend against forces like Amazon is to deliver their special sauce of high tech AND high touch.
Jim Blasingame
Jim Blasingame reminds you about how the retreat of legacy retailers from Main Street is creating a vacuum in the form of a barbell effect that is both challenge and opportunity for small retailers.
Jim Blasingame
Jim Blasingame reminds you about the force that’s causing a once-in-10,000-year shift from the Age of the Seller to the Age of the Customer, and why you disregard this understanding at your peril.
Jim Blasingame
Jim Blasingame reveals how technology has empowered customers with new information and has changed their expectations of how they want to be served.
Deb Calvert
Deb Calvert joins Jim Blasingame to reveal three critical questions to begin a conversation with a prospect that takes into consideration that they already know a lot about what you sell.
Deb Calvert
Deb Calvert joins Jim Blasingame to reveal how technology has empowered and informed customers, and how we engage that smarter prospect.
Jeff Zbar
Jeff Zbar joins Jim Blasingame to reveal that some professionals are adding other revenue streams to their business that might not be aligned with their primary work.
Jim Canterucci
Jim Canterucci joins Jim Blasingame to reveal that having a purpose strategy – devoted to something greater than making a sale – becomes a great way to accomplish sustained relevance with customers.