How should small businesses market in a recession?
How and how much? Those are the two magic marketing questions small businesses are asking about marketing. Bob Bly joins Jim Blasingame with the answers in the form of perspectives, tips and best practices, especially with regard to paying for search words (pay-per-click) on a local basis. This is really good stuff for local small businesses.
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Are you having trouble coming up with what your business's videos should be about? Bob Bly joins Jim Blasingame to recommend several ideas on how to script, produce and present online videos about your business to prospects and customers..
Did you know your customers like to watch online video? Bob Bly joins Jim Blasingame to talk about the attraction prospects and customers have to video on websites and how you can get started with your online video strategy.
Your marketing strategy is different for prospects and customers. Bob Bly joins Jim Blasingame to talk about the difference in how marketing strategies for prospects and existing customers.
How do you become modern, comprehensive marketing strategy? Bob Bly joins Jim Blasingame with tips on how to create a marketing strategy around the multitude of media available, including how to balance the off and online options.
How has the evolution of marketing progressed? Bob Bly joins Jim Blasingame to discuss how marketing strategies have evolved to include new tools - websites, email, social media, etc. - but not eliminate the traditional ones.
