Small business and email marketing
Small businesses can't afford to go dark on their prospects and customers just because the economy is slow. Bob Bly and Jim Blasingame discuss how to maintain your marketing momentum through email marketing.
More interviews with Robert Bly »See all
Your marketing strategy is different for prospects and customers. Bob Bly joins Jim Blasingame to talk about the difference in how marketing strategies for prospects and existing customers.
How do you become modern, comprehensive marketing strategy? Bob Bly joins Jim Blasingame with tips on how to create a marketing strategy around the multitude of media available, including how to balance the off and online options.
How has the evolution of marketing progressed? Bob Bly joins Jim Blasingame to discuss how marketing strategies have evolved to include new tools - websites, email, social media, etc. - but not eliminate the traditional ones.
How many ways can you monetize your information? Bob Bly joins Jim Blasingame to discuss ways to monetize your information, including giving it away as a method of growing the credibility of your brand.
How do you sell your expertise to others online? Bob Bly joins Jim Blasingame to remind you that your expertise is valuable to others who will pay for what you know, but you have to produce the content and make it available.
