Taking advantage of "crowdsourcing"
Taking advantage of "crowdsourcing?" Kirk Cheyfitz joins Jim Blasingame to define and recommend the concept of crowdsourcing as a way to grow your business organically and efficiently.
More interviews with Kirk Cheyfitz »See all
For the first time in history, small business has a marketing advantage. Kirk Cheyftiz joins Jim Blasingame to reveal how the 3 types of media are giving small businesses a distinct marketing advantage over big companies.
Every small business should understand the 3 fundamental types of media. Kirk Cheyftiz joins Jim Blasingame to reveal the 3 fundamental types of media - paid, owned and earned - that is how business increasingly will go to market in the 21st century.
How has media trumped Madison Avenue? Kirk Cheyfitz joins Jim Blasingame to reveal how the three types of 21st century media is gaining priority over 20th century Madison Avenue advertising and marketing.
Could any of your customers tell the story of your business? Kirk Cheyfitz joins Jim Blasingame to say avoid the brand problems of Occupy Wall Street, create and tell the story of your business and your brand.
Could your small business be like the Occupy Wall Street movement? Kirk Cheyfitz joins Jim Blasingame to reveal that if you allow others to define your brand, you're no better off than a grass roots movement with no one in control.
