Every business has to become a publisher. Kirk Cheyfitz joins Jim Blasingame to talk about how one of the ways advertising and marketing have changed is that all businesses have to publish content about themselves, their products and the relationship with customers.
Are you leveraging the communities you're part of? Kirk Cheyfitz joins Jim Blasingame to reveal the power of using conversation as media to take advantage of the marketing power you have through the online communities you're part of.
Your customer conversations could become marketing gold. Kirk Cheyfitz joins Jim Blasingame to reveal how you can turn simple conversations about and with customers into media you can distribute as marketing messages.
What kind of conversation are you having with prospects and customers? Kirk Cheyfitz joins Jim Blasingame to reveal the demand and power of conversations that customers are preferring over traditional manipulation strategies.
Customers are responding to their friends referrals more than your ads. Kirk Cheyfitz joins Jim Blasingame to reveal that customer communities are becoming more powerful than ad campaigns, and why you should "serve first - sell second."
What do your customers want from you? Kirk Cheyfitz joins Jim Blasingame to reveal that customers expect competitiveness from you, but the differentiator is how relevant you are to them before and after they buy.
What does Facebook's botched IPO say about it's future? Kirk Cheyfitz joins Jim Blasingame to propose that what happened to Facebook's IPO launch should not detract from the fact that it's community building platform works in attracting customers.
Facebook is teaching small businesses about the power of users. Kirk Cheyfitz joins Jim Blasingame to explain why the Facebook community building platform provides small businesses with a prospect development platform for converting users into customers.
Should a B2B small business focus on Facebook? Kirk Cheyfitz joins Jim Blasingame to talk about why Facebook is probably a better business-to-consumer prospecting platform than it is for business-to-business companies.
Why is the UK economy still struggling? Kirk Cheyftiz joins Jim Blasingame to report on his work in the United Kingdom, the challenges of that economy, why it continues to struggle and associated lessons for the U.S.