Finding social media relevance to small business
How will small businesses reach customers in the future? Kirk Cheyfitz and Jim Blasingame talk about this question and answer it by discussing the relevance of social media to your small business and how to blend this new community building activity with traditional marketing resources.
More interviews with Kirk Cheyfitz »See all
For the first time in history, small business has a marketing advantage. Kirk Cheyftiz joins Jim Blasingame to reveal how the 3 types of media are giving small businesses a distinct marketing advantage over big companies.
Every small business should understand the 3 fundamental types of media. Kirk Cheyftiz joins Jim Blasingame to reveal the 3 fundamental types of media - paid, owned and earned - that is how business increasingly will go to market in the 21st century.
How has media trumped Madison Avenue? Kirk Cheyfitz joins Jim Blasingame to reveal how the three types of 21st century media is gaining priority over 20th century Madison Avenue advertising and marketing.
Could any of your customers tell the story of your business? Kirk Cheyfitz joins Jim Blasingame to say avoid the brand problems of Occupy Wall Street, create and tell the story of your business and your brand.
Could your small business be like the Occupy Wall Street movement? Kirk Cheyfitz joins Jim Blasingame to reveal that if you allow others to define your brand, you're no better off than a grass roots movement with no one in control.
