Finding social media relevance to small business
How will small businesses reach customers in the future? Kirk Cheyfitz and Jim Blasingame talk about this question and answer it by discussing the relevance of social media to your small business and how to blend this new community building activity with traditional marketing resources.
More interviews with Kirk Cheyfitz »See all
Your customer conversations could become marketing gold. Kirk Cheyfitz joins Jim Blasingame to reveal how you can turn simple conversations about and with customers into media you can distribute as marketing messages.
Are you leveraging the communities you're part of? Kirk Cheyfitz joins Jim Blasingame to reveal the power of using conversation as media to take advantage of the marketing power you have through the online communities you're part of.
Every business has to become a publisher. Kirk Cheyfitz joins Jim Blasingame to talk about how one of the ways advertising and marketing have changed is that all businesses have to publish content about themselves, their products and the relationship with customers.
What do your customers want from you? Kirk Cheyfitz joins Jim Blasingame to reveal that customers expect competitiveness from you, but the differentiator is how relevant you are to them before and after they buy.
Customers are responding to their friends referrals more than your ads. Kirk Cheyfitz joins Jim Blasingame to reveal that customer communities are becoming more powerful than ad campaigns, and why you should "serve first - sell second."
