More interviews with John Patterson
Customers can choose not to do business with you before you even know they exist. Chip Bell and John Patterson join Jim Blasingame with tips on how to ensure customers can find you online and how to create a positive, interactive online experience.
More and more, customers are posting their experiences, good and bad, online. Chip Bell and John Patterson join Jim Blasingame to discuss why customers are using user generated content to make their buying decisions and the impact of these customer reviews on your business.
How do you combine customer care practices with social media technology? Chip Bell and John Patterson join Jim Blasingame to discuss how to put these two activities together so that they are effective and seamless.
What do you have to do to get customers to not only do business with you, but to never leave? Chip Bell and John Patterson join Jim Blasingame to talk about how to literally take your customers' breath away with the experience you give them.
Selling in a recession is more about what customers need than what you have to sell? John Patterson and Chip Bell talk with Jim Blasingame about how to have the courage to focus more on finding out what customers need than on what you need to sell today.