What are you selling? Just a product, or a brand? Alan Maites writes on defining just exactly what your business is selling to its customers.
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Revealing the way to reach customers in the future
How customers want to be reached and served will be different in the future, and Alan Maites explains to Jim Blasingame what that will look like, by revealing the "Five Cs" of customer connection. Alan also reveals a bonus sixth "C" at the end. This is really good stuff.
More interviews with Alan Maites »See all
How big a deal in marketing is being helpful? Alan Maites joins Jim Blasingame to reveal the being helpful to customers is the best way to go viral in the marketplace.
Customers want to do business with companies that connect with them. Alan Maites joins Jim Blasingame to discuss why small businesses have a competitive advantage when it comes to connecting with customers.
Putting your story and your marketing strategy together. Alan Maites joins Jim Blasingame to talk about why your marketing strategy has to include your story.
Do you know who your best customers are? Alan Maites joins Jim Blasingame to talk about differentiating between your best customers and prospective new ones and how to focus on both.
Customer loyalty is created by attention to expectations. Alan Maites joins Jim Blasingame to talk about how to foster customer loyalty by continually asking what they want, how they want it and then delivering that.
