How do you think about connecting marketing resources? Alan Maites joins Jim Blasingame to recommend integrating all marketing resources, including traditional marketing/advertising, social media and even sales.
Don't waste money and blow opportunity - develop a marketing plan. Alan Maites joins Jim Blasingame to reveal what can be gained by creating a comprehensive marketing plan that incorporates multiple resources.
Just because big companies do it doesn't mean you should. Alan Maites joins Jim Blasingame to reveal marketing mistakes big businesses make which are bad for them, but could be perilous for a small business.
Do big corporations know too much about your small business? Alan Maites joins Jim Blasingame to reveal some of the ways big business collects and aggregates information about small businesses and uses it for marketing purposes.
When does online convenience trump online privacy? Alan Maites joins Jim Blasingame to talk about the tension between your online privacy and what we like about online convenience and relevance.
Does your marketing strategy need improving? Of course it does! Alan Maites joins Jim Blasingame to talk about three target marketing questions to ask and answer if you want to get to the heart of how to improve your marketing strategy.
How technology is changing your marketing strategy. Alan Maites joins Jim Blasingame to talk about how the marketing effort of small businesses has to blend traditional marketing with new media technology.
Budgeting for marketing is more complicated these days. Alan Maites joins Jim Blasingame to talk about how to budget for traditional marketing as well as new media activity.
Your best source of marketing power may be your employees. Alan Maites joins Jim Blasingame to talk about how to maximize one of the greatest sources of marketing power, your employees.
Putting your story and your marketing strategy together. Alan Maites joins Jim Blasingame to talk about why your marketing strategy has to include your story.