Robert Grede joins Jim Blasingame to reveal the first five of his 10 rules for writing compelling ad copy that sells, including the headline, benefits and facts.

Robert Grede joins Jim Blasingame to reveal the second set of five ad copy rules to follow in order to be more compelling and sell more, including use of testimonials, tell the truth, and review all of the foregoing nine rules before you send.

Robert Grede joins Jim Blasingame to reveal the first five of his 10 rules for writing compelling ad copy that sells, including the headline, benefits and facts.

Robert Grede joins Jim Blasingame to reveal the second set of five ad copy rules to follow in order to be more compelling and sell more, including use of testimonials, tell the truth, and review all of the foregoing nine rules before you send.

Robert Grede joins Jim Blasingame to reveal that buying market share through discounting and advertising are two ways to achieve a greater market penetration, but use the discounting judiciously, and the latter in a targeted way.

Robert Grede joins Jim Blasingame to reveal how to harvest more business from existing customers, plus introduce new and fresh offerings, and/or business acquisition.

Robert Grede joins Jim Blasingame to reveal that buying market share through discounting and advertising are two ways to achieve a greater market penetration, but use the discounting judiciously, and the latter in a targeted way.

Robert Grede joins Jim Blasingame to reveal how to harvest more business from existing customers, plus introduce new and fresh offerings, and/or business acquisition.

Robert Grede joins Jim Blasingame to reveal some of the key in-store elements of retail success, including signage, shape of displays, and cross-merchandising.

Robert Grede joins Jim Blasingame to reveal some of the key in-store elements of retail success, including signage, shape of displays, and cross-merchandising.