Ilise Benun

Interviews with Ilise Benun RSS Feed

Ilise Benun joins Jim Blasingame to reveal three things to do to encourage customers to have a pricing conversation with you that contributes to acquiring the right kind of customer.
Ilise Benun joins Jim Blasingame to discuss the good and bad about making your pricing available on your website.
Ilise Benun joins Jim Blasingame to reveal three things to do to encourage customers to have a pricing conversation with you that contributes to acquiring the right kind of customer.
Ilise Benun joins Jim Blasingame to reveal some tips and best practices when writing content for your email newsletter, including how self-referential you should be.
Ilise Benun joins Jim Blasingame to talk about how much personal information you should include when you’re writing content to customers.
Ilise Benun joins Jim Blasingame to talk about how a broadcast differs from a podcast, and how the former can be the latter, but not the other way around.
Ilise Benun joins Jim Blasingame to recommend that every small business has some form of voice and/or video media on it’s web presence, and why it’s easier today than ever before.
Ilise Benun joins Jim Blasingame to reveal that besides the marketing/prospecting benefit of conducting a podcast, it is also a great way to grow your network.
Ilise Benun joins Jim Blasingame to talk about why your marketing strategy has to be continually evolving and more and more around content marketing.
Ilise Benun joins Jim Blasingame to reveal the four ways to structure your content marketing strategy around, including being a problem solver, tipster, reporter and critic.