Robert Cialdini

Robert Cialdini

Author of Yes! 50 Scientifically Proven Ways To Be Persuasive
Category: Negotiating

Interviews with Robert Cialdini»See allInterviews RSS Feed

How much do words matter? Dr. Robert Cialdini talks with Jim Blasingame about how the intentional application of one word instead of another can make all the difference in marketing, selling, or any other effort to persuade people to take action.