Mary Westheimer

Mary Westheimer , CEO of A former free-lance writer, May has participated in every facet of publishing from writing to printing to publicity. During the past decade, she has share the keys to effective writing, publishing and marketing with hundreds of people while serving as executive director of the Arizone Author's Association, a founding member of the Arizona Book Publishing Association, president of Via Press, journalism and copywriting instructor, and a workshop and seminar facilitator. Mary has more than 350 credits in publications including Columbia Journalism Review, USA Today and Publishers Weekly. She has also written, edited, critiqued, contributed to or published more than 20 books, including The LIfetime Encyclopedia of Letters, The Writers Encyclopedia, and Hire Me. Her additional background in bookstore management and sales gives her an invaluable perspective on the publishing industry. In 1994 Mary was appointed president of BookZone, Home of the Net's Most Interesting Books, and in 2000 became the CEO. One of the oldest and best-known Internet book sites, BookZone has served more than 1,000 publishing professionals with Web site development and hosting services.
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Interviews with Mary Westheimer»See allInterviews RSS Feed

Marvelous Mary Westheimer, as Jim calls her, discusses the one-of-a-kind survey Bookzone conducted about how people use the web. Mary and her company talked with 9000 publishers, mostly small independent ones, and asked them how they use the Net, how they developed their websites, how much money they spent, etc., etc. This is a very important interview for anyone who wants to know more about Internet usage.
Mary tells Jim what an ezine is, and how to market your business with them.
Mary talks with Jim about how to manage all of the technological capability in our lives, plus how to market your business on-line, including how to work with search engines and directories.