Marc Lieberstein

Marc Lieberstein

Marc Lieberstein is the co-chair of the Franchise Group and Retail & Consumer Goods Industry Team at Kilpatrick Townsend LLP. His practice focuses on intellectual property licensing and franchising in the retail/consumer goods and services areas, fashion/apparel and accessories, food and beverage, and commercial/industrial design, including the drafting, negotiation and enforcement of license and franchise documents and agreements, as well as implementation of branding and commercialization objectives for clients via licensing and franchising.

In conjunction with the services above, he counsels clients on creating effective strategies for procuring, protecting and enforcing their global intellectual property assets. Marc has also participated in and used alternative dispute resolution forums such as arbitration and mediation to enforce intellectual property rights.

Marc frequently lectures and writes on intellectual property issues for a variety of intellectual property organizations and publications, including International Trademark Association (INTA), New York State Bar Association Intellectual Property Section, and the American Bar Association Forum on Franchising, The Franchise Lawyer (ABA), Franchise Law Journal (ABA), National Law Journal, IP Strategist, The New York Law Journal, Lexis/Nexis Practical Law, and The Licensing Journal.

Interviews with Marc Lieberstein»See allInterviews RSS Feed

Marc Lieberstein joins Jim Blasingame to discuss the concept of pivoting that even franchises will have to do in order to meet the post-pandemic expectations of customers.
Marc Lieberstein joins Jim Blasingame to reveal how a franchise relationship works between a franchisor and franchisee, and how that creates a consistent product customers can count on wherever they find it.
Marc Lieberstein joins Jim Blasingame to discuss how to grow a business idea into a franchise model that can be licensed to others who take the idea to market.