Lida Citroën

Lida Citroën

Lida Citroën is an international reputation management and personal branding specialist and Principal of LIDA360, a Colorado-based consulting firm that helps corporations and executives create effective market positioning through the use of brand strategies.

Over the past 24 years, Citroën has worked across various industries -- from education to technology to finance to natural resources -- with both private companies, government agencies and non-profit organizations. Her corporate and personal branding executive clients are leaders in Australia, Canada, Holland, Spain and the United States.

In 2009, Citroën made a personal commitment to use her skills to help returning military veterans become more empowered, effective and competitive as they transition to a civilian career. She regularly presents at conferences, events and programs, teaching transitioning veterans how to understand their unique value and market them to future employers. She does all of this work pro bono.

Citroën is an active member of Employer Support of the Guard and Reserve (ESGR) and works closely with General Peter Pace’s program in Philadelphia, Wall Street Warfighters Foundation (WSWF).

A highly-sought after expert on reputation management and personal branding in the media, Citroën has been featured in countless national print publications, television and radio and is a regular contributing writer to and
Web Sites:

Interviews with Lida Citroën»See allInterviews RSS Feed

Lida Citroën joins Jim Blasingame to reveal some of the reasons every employer should consider veterans for any job opening they have.
Lida Citroën joins Jim Blasingame to report on the statistics that shows our military veterans have a higher level of unemployment than the rest of the population.