Larry Weber

Larry Weber

Larry Weber leads W2 Group, a next-generation ecosystem of marketing service companies that help CMOs in their new roles of content aggregators and community builders.

Earlier in his career, Weber founded Weber Shandwick, the largest public relations agency in the world. He is also cofounder and chairman of MITX, the world's largest online advocacy organization, and the author of Marketing to the Social Web and Sticks and Stones.
Web Sites:
www.w2group.com

Interviews with Larry Weber»See allInterviews RSS Feed

Do you know that your small business has an online reputation? Larry Weber joins Jim Blasingame to discuss the reality of the online media world where customers are free to publish and distribute whatever they want about your company. Your job is to give them more good things to say than bad things.