Joseph Semprevivo

Joseph Semprevivo

Joseph Semprevivo is the president and CEO of Joseph’s Lite Cookies in Florida. He is an adjunct professor of finance, real estate, and insurance at Indian River State College and the #1 bestselling and award-winning author of "Madness, Miracles, Millions".

Joseph was diagnosed with diabetes when he was 9 years old. At the age of 15, he created the first sugar-free ice cream on the market. On a mission to share his creation with other diabetics, Joseph started by visiting local stores and speaking with apprehensive store managers. Store by store, city by city, state by state, Joseph steadily grew his business. In the mid-90's, along with thousands of independent stores, Kroger and Whole Foods became clients and secured a bright future. In 2003, Joseph launched on QVC and has aired 2-4 times per month during this time. Joseph's Sugar-Free Cookies are known as the most successful cookie in QVC history.

Joseph’s Lite Cookies, headquartered in Florida, are baking over 12 million cookies a day along with supplying other diabetic friendly products. Today the cookies can be found in numerous countries and nationwide across the United States in stores such as: Dollar Tree, Dollar General, Big Lots, independent/ health food stores and other major grocery chains around the Country.

Interviews with Joseph Semprevivo»See allInterviews RSS Feed

Joseph Semprevivo joins Jim Blasingame to reveal how a tax cut would benefit his company because he would put all of the money he didn’t send to the government back into his business.
Joseph Semprevivo joins Jim Blasingame to tell the story about how he and his family came to create the most successful cookie in QVC history, including mistakes they made.