Ed Harrington

Ed Harrington

He is CEO at Ideas To Go and has spent twenty-five years helping a who's who of corporate America come up with new and innovative ideas. He serves on the Yale Center for Customer Insights board of directors and is author of Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward.
Web Sites:
www.ideastogo.com

Interviews with Ed Harrington»See allInterviews RSS Feed

Ed Harrington joins Jim Blasingame to reveal the three Ps that you must incorporate in the selling of your new concept or product, including premise, promise and proof.
Ed Harrington joins Jim Blasingame to reveal the many touch points involved in getting customers to be attracted to your new idea or product.
Ed Harrington joins Jim Blasingame to reveal the three Ps that you must incorporate in the selling of your new concept or product, including premise, promise and proof.