Bridget Brennan 
Author of Why She Buys
Category: Women and Minority Issues
Web Sites:
www.thefemalefactor.com/
www.thefemalefactor.com/
Interviews with Bridget Brennan»See all
Why are women the dominant force in the economy? Bridget Brennan tells Jim Blasingame that women are responsible for 80% of the consumer economy, and she explains why businesses need to pay attention to the the fact that women look at the world different than men.
Books by Bridget Brennan
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. Bridget Brennan’s Why She Buys shows decision makers how to do that and capture the business of the world’s most powerful consumers just when they need it most. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.
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