Anna Redmond

Anna Redmond

Anna Redmond is a writer, marketing and branding consultant, and co-founder of Hippo Reads, a corporate communications content developer that uses the research and writing skills of noted academics in specialized fields to provide companies of all types with well-written content for presentation to the world in a form that captivates attention and triggers engagement. Anna is a graduate of Harvard University with an A.B. in Economics and Information Technology and an A.M. in History of Science.

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Anna Redmond joins Jim Blasingame to report on the marketing strategy that Campbell’s used to appeal to the values of Millennials to penetrate the Gen Y millions.
Anna Redmond joins Jim Blasingame to reveal that more than any other generation before, Gen Y makes buying decisions more on how they feel about the business than about the product.
Anna Redmond joins Jim Blasingame to reveal the reason Gen Y is so much different is because they look at themselves and their worlds completely different from any previous generation.