What should today’s manager really be managing? (Part 2)

Daniel Burrus

 In a previous article, we discussed why managing perception is important and how perception is even more important than reality. I also introduced the idea that managing distractions is equally important. My answer to those challenges was to become an opportunity manager and plus into the future.

Now, I would like to focus on the importance of unplugging and recharging on a regular basis so that you can be continuously creative and innovative.

Unplugging leads to better results in all areas of life. Realize that your mind is always working on a subconscious level to solve your business problems. No matter what you’re doing, your subconscious is at work. Have you ever noticed that you best business ideas ten to come when you’re working on or doing something else, whether walking the dog, woodworking, or playing with your kids? Great ideas often do not occur when you’re in the midst of trying to come up with one. It’s when you’re in one of those other realities that many business issues get solved. However, if you never unplug, you develop something called “blur,” when all the realities blend together and your mind never gets a chance to rest and recharge.

The good news is that you can be a responsible employee or executive and still have a life; but since there are no guidelines on how to do that, you have to create them for yourself, for your team, and for your organization.

First, it’s time to stop thinking in terms of just productivity. While you may think that working all the time means you’re more productive, you have to ask yourself if that’s really the case. Maybe you’re not able to be as creative and innovative as you need to be.

Maybe you’re not tapping into the fresh perspective that unplugging yields you.

Next, be disciplined and create strict guidelines for yourself. At a certain time in the evening, close the laptop and turn the phone off. Detail when you’re allowed to work and when you’re not. This may seem extreme at first, but even though we’re adults, we often act like children and need the same rules and guidelines that kids do.

If your kids have an X-Box, a Playstation, a computer with unlimited Internet access, and a Facebook and MySpace account, and if they can use these things whenever they want, they tend to act like the little monkey that keeps pushing the button that gives him food. That’s why parents set rules: “Do your homework before you play.” “Only one hour of TV after school.” “Turn off the computer at 9 p.m.” Because you want well-rounded kids, you encourage certain behaviors and activities. You send your kids to sports and dance lessons, help them learn a new language or how to play an instrument, and make sure they have enough time for rest. You know that your child will not be well-rounded if you let them decide what to do, as they’ll tend to focus on just a few things.

Adults are no different. That’s why you need to come up with your own guidelines in terms of when to plug in and when to unplug.

So is there at time to be thinking strategically, a time to be mapping out that next project, and a time to focus on innovation? Or are you going to get to those things “someday” because you’re constantly checking emails or troubleshooting?

Granted, you may not be able to change everyone else and get them to unplug, but you can start by changing yourself and then grow it outward. Can’t change the world? Then don’t. Can’t change your company? That’s okay. Start with yourself and then bring it to your team. They’ll bring it to their team, who will bring it to their customer, who will bring it to another group. Very soon, you and many others will start realizing the real benefit of taking control of your life, unplugging from work, and harnessing the creativity and innovation you never knew you had.

Your Future Awaits

At the end of the day, being able to manage perceptions and distractions is just as important as being able to manage people and projects. When you focus on managing what’s important, you’ll open yourself up to a whole new world of possibilities. So don’t wait for your future to unfold randomly, only to end up in a place you don’t want to be. Instead, invest the time into yourself and watch your success grow.


Daniel Burrus, one of the world's leading technology forecasters, business strategists, and author of six books 
Copyright 2012. Author retains copyright. All Rights Reserved.

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