Part 1 – “The Pre-launch”

Rob Jolles

When I’ve written a book in the past, I used to tell my friends that my books were like my children. You work hard, do the best you can to help them be successful, and then you need to step aside and let them stand on your own. For me, that meant preliminary hard work, and then your book children are on their own as they make their way through this world. Well, times are changing, and like our real kids, these book kids can benefit from a little help.

This is book number five for me, but it has been about five years since I released my last book. To say the least, things have changed! It’s astonishing how the book selling landscape has been altered over the past five years. Gone are the days when authors push their publicists for an opportunity to get on shows like the “Today Show.” Social media rules the day, and How to Change Minds is going to fight the good fight to take advantage of this new promotional landscape. That means tweeting, Facebook Fan Page announcements, LinkedIn announcements, BLArticle® miniseries, and a promotional book video?

Yes, one of the newest ways to try and market a new book is to create a video that provides an opportunity for people to learn more about the book. When I heard of this new approach to marketing, I didn’t need to be told twice. Fortunately, I was able to join forces with two very talented professionals: digital producer and editor Charlotte Ashlock from Berrett-Koehler Publishers, and online marketing strategist Wayne Marshall from Kaizen Marketing. A few months ago, we went to work and tried to create a short promotional video that would provide information, in a creative way, to help people understand more about How to Change Minds.

We’ll be posting this video on my website, YouTube Page, Facebook Fan Page, Amazon Author’s page, and Berrett-Koehler’s website… to mention a few! I think you will find this video interesting, and it will certainly give you a taste of what the book is really about. I think it might even give you a few ideas on how you can use this type of promotional video for some of the things you might be working on.

So step up, BLArticle® Nation, take a look, and see what you think! Use the buttons below to Like it, post it, Google + it, tweet it, and feel free to spread the word about it. And, please let me know what you think in the comments below. Together we can begin to teach the world, How to Change Minds.

Rob Jolles - President of Jolles Associates, Inc.
Copyright 2013 Author retains ownership. All Rights Reserved

Category: Publishing
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