Follow the Presidential Model

Joanne Black

President-elects of the United States typically spend the two months of transition between Election Day and their Inauguration to assemble their Cabinet and top advisors. President-Elect Barack Obama is no different. The nation and world have been watching with curiosity and interest as to whom Obama will select.

Business and sales professionals should follow the President's lead and surround themselves with intelligent and trusted people who can help them build referrals and success.

The world is our sales team. We need to be proactive in identifying people who can be great Referral Sources. Like any President or great leader, ordinary people can surround themselves with individuals who are supportive and excel in areas that we don't. For sales professionals, it's important to ask for hlpe and guidance in building a  referral-based business because we never know who someone else may know.

5 Tips to Build Your Own "Executive Cabinet for Sales Success"

1. Form a Sales Advisory Board. This will enable you to brainstorm ideas and create a "leap in demand" and more sales for your products and services.
2. Commit to Building a Referral Budiness. Surround yourself with people who are movers and shakers who can refer business to you and vice versa.
3. Form Alliances. Think of innovative ways to partner with others to increasive your visibility, brand, and attract new business.
4. Create Accountability. Choose an accountability partner such as a trust colleague, coach or associate to share ideas and help each other on a weekly basis.
5. Become a Thought Leader. When you are passionate about your expertise and share your knowledge, you will increase your credibility and widen your circles. This leads to new business contacts, referrals and partnerships.

Inaugurate Yourself
Commit to building your own Executive Cabinet for Sales Success. I practice the Executive Cabinet approach, and build my business exclusivelu through referrals. Regardless of your political perspective, referral selling is a winning platform.

Get presidential.  Make today your new beginning Buld your own "Executive Cabinet for  Sales Success" and commit to changing your business. Now.

Joanne Black, author of No More Cold Calling
Copyright 2008. All Rights Reserved.

Print page