Five Easy List-Building Tips
Growing your email list is simple: always be in list-growing mode. Here’s how:
1. Mention your email campaign everywhere you can, including in your signature file and in any publicity you get.
2. When talking to anyone about your work, whether in person, on the phone or via email, offer to keep in touch by adding them to your email list.
3. Make it easy to sign up on your Web site and encourage visitors to subscribe in as many places as makes sense, but especially on your homepage.
4. Send out a one-time e-mail message to everyone you know, inviting them to be on your list. You don’t need permission to do that, providing they know you.
5. At the bottom of every message in your campaign, include an easy way for people to forward the message to others who would benefit (and may want to sign up). Be sure to also include an easy way to get off the list, if they want to.
