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What does it take to create and serve online customer communities? Adam Boyden and Jim Blasingame identify the community creation elements, including social media tools that help add value and critical mass to any small business online community building strategy.

How does a small business incorporate technology into their customer generating strategy? Neal Creighton joins Jim Blasingame to explain how online customer communities, and the technology used to serve these, will be the way you will reach and connect with customers now and in the future.

How much of a toll is fear taking on employees and why could that ultimately benefit small businesses? Jim Blasingame reveals his take on recent employee research that he thinks could provide a competitive advantage for small businesses.

Are you blending your brand strategy with your social media plan? Karen Post joins Jim Blasingame to explain why your brand must be an integral part of building customer communities online.

Jim Blasingame talks about why small businesses should think about building customer communities instead of social media in The Age of the Customer™.

Could the term "social media" become a stumbling block to small business adopting the very important activity of creating customer communities? Jeff Zbar and Jim Blasingame talk about the difference between the social media industry and the future of business networking online.

What components should your online strategy include? Ross Johnston talks with Jim Blasingame about some of the critical elements your website and online strategy should offer to customers, including how to connect with and build customer communities, which is the new term Ross and Jim have decided should be used by businesses, instead of social networking.