How the product makes us feel is as important, if not more so, than the functionality of the product.
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Small business customer relationships that last
Build small business customer relationships that last? Scott Swedenburg explains how to follow your customers home with valuable offerings, with Jim Blasingame.
More interviews with Scott Swedenburg »See all
What does being customer focused looks like? Scott Swedenburg joins Jim Blasingame to talk about why, in the "Age of the Customer," being customer focused is essential to being successful.
How much of your success in life can you attribute to what you learned from your mother? Scott Swedenburg and Jim Blasingame talk about the business wisdom that most of us learned from our moms.
How much does it cost to treat customers like friends? Scott talks with Jim about the answer to this question and the benefits of getting the right answer.
What do you know about your customers and the relationship you have with them? Scott talks with Jim about the importance of knowing this information and how to acquire it.
Scott and Jim discuss why all small businesses should do a periodic audit of all marketing efforts to update it and keep it relevant to what's important to our customers, rather than to us. Everything we do should be about what's in it for our customers.
