Interview with Kirk Cheyfitz
What's the future of advertising and marketing? Kirk Cheyfitz talks with Jim Blasingame about 21st century marketing and what it takes to connect with customers these days. He also talks with Jim about the good, the bad and the ugly of growing a business to enterprise level.
Category:
Marketing, Branding, Advertising
More interviews with Kirk Cheyfitz »See all
For the first time in history, small business has a marketing advantage. Kirk Cheyftiz joins Jim Blasingame to reveal how the 3 types of media are giving small businesses a distinct marketing advantage over big companies.
Every small business should understand the 3 fundamental types of media. Kirk Cheyftiz joins Jim Blasingame to reveal the 3 fundamental types of media - paid, owned and earned - that is how business increasingly will go to market in the 21st century.
How has media trumped Madison Avenue? Kirk Cheyfitz joins Jim Blasingame to reveal how the three types of 21st century media is gaining priority over 20th century Madison Avenue advertising and marketing.
Could any of your customers tell the story of your business? Kirk Cheyfitz joins Jim Blasingame to say avoid the brand problems of Occupy Wall Street, create and tell the story of your business and your brand.
Could your small business be like the Occupy Wall Street movement? Kirk Cheyfitz joins Jim Blasingame to reveal that if you allow others to define your brand, you're no better off than a grass roots movement with no one in control.
