Knowing the basic characteristics of your small business prospects, will help you be more successful in creating your customer communities.
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Integrating social media into your marketing strategy
How does social media integrate into a small business marketing program? Ilise Benun joins Jim Blasingame as a skeptic of the value of the social media craze, and they discuss how to make this medium work for you.
More interviews with Ilise Benun »See all
Where is the ROI for a small business social media strategy? Ilise Benun joins Jim Blasingame to compare a traditional marketing strategy and a social media strategy, and conclude that you need both/and, not either or.
Get ready for a one-a-day marketing plan? Ilise Benun joins Jim Blasingame to recommend a multi-faceted marketing plan that you execute a different element of each day, like a one-a-day vitamin.
Where is the ROI for a small business social media strategy? Ilise Benun joins Jim Blasingame to compare a traditional marketing strategy and a social media strategy, and conclude that you need both/and, not either or.
Get ready for a one-a-day marketing plan? Ilise Benun joins Jim Blasingame to recommend a multi-faceted marketing plan that you execute a different element of each day, like a one-a-day vitamin.
Ilise Benun joins Jim Blasingame to offer 4 content marketing tools to grow your business: (1) a monthly newsletter, (2) a blog to expand on ideas presented in your newsletter, (3) a free offer for newsletter signups, and (4) disseminating all content through social media platforms.
