Knowing the basic characteristics of your small business prospects, will help you be more successful in creating your customer communities.
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Ilise Benun 
Founder of Marketing Mentor, a national speaker and author of several books including, Stop Pushing Me Around,Public Relations for Dummies, The Art of Self Promotion, Self Promotion Online, and Designing Websites:// for Every Audience.
Category: Online Technologies, e-Business
Web Sites:
www.marketing-mentor.com
www.marketing-mentor.com
Interviews with Ilise Benun»See all
Where is the ROI for a small business social media strategy? Ilise Benun joins Jim Blasingame to compare a traditional marketing strategy and a social media strategy, and conclude that you need both/and, not either or.
Get ready for a one-a-day marketing plan? Ilise Benun joins Jim Blasingame to recommend a multi-faceted marketing plan that you execute a different element of each day, like a one-a-day vitamin.
Where is the ROI for a small business social media strategy? Ilise Benun joins Jim Blasingame to compare a traditional marketing strategy and a social media strategy, and conclude that you need both/and, not either or.
Articles by Ilise Benun»See all
When introducing yourself to new prospects, what is the best technique? Ilise Benun gives an example.
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Where do you get your ideas for your blurbs to tell what your company does? Ilise Benun offers an easy suggestion.
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Books by Ilise Benun
Creatives are great at doing their creative work, but when it comes to running the financial side of their business, most will quickly tell you that they'd rather not. Talking about money is, for the most part, still taboo. This book focuses on proven techniques and resources used by successful creatives, providing a collection of tools and ideas that address financial questions common to a wide range of creatives. Expert advisors are interviewed on topics such as accounting, taxes, contracts and financial planning. This title uses examples, case studies, and real-life stories from actual creatives.
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According to the Shyness Institute in Palo Alto, Calif., half of all American adults consider themselves shy! If you're one of them, don't worry! There are skills and techniques you can learn which will allow you to grow out of your shell and become a friendly, assertive person. Learn these simple strategies and you will get along better with colleagues, be seen as a strong, team player, get the promotions you deserve or the clients you want and, ultimately—and naturally—succeed in business. You can conquer your shyness and learn to present yourself confidently in a wide variety of business situations, from speaking up at a meeting, to taking credit for a project, to asking a busy boss for a deserved raise.
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The Designer's Guide to Marketing and Pricing answers all of the common questions asked by creatives every day. This nuts and bolts guide to running a creative services business teaches readers how to create a smart marketing plan--along with small actionable steps to take to reach their financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business. The book also touches on tricky subjects such as how to talk about money with clients and prospects, how to figure out a fair hourly rate, and how to give an accurate estimate for a project.
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